Frequently Asked Questions
Q. How long is the promotion running for?
A. Opportunity to claim Special Edition Playmobil Captain from 00:00GMT on 01.04.2024 to 23:59GMT on 30.06.2024 inclusive.
Q. What is the reward?
A. A Special Edition Playmobil Captain Birds Eye.
Q. Am I eligible for this offer?
A. This promotion is open to residents of the UK and ROI aged 18 years or over at the date of claim.
Q. How do I qualify for this offer?
A. Purchase two promotional packs of Birds Eye Mini Fish Fingers in store or online during the promotional period from 00:00GMT on 01.04.2024 to 23:59GMT on 30.06.2024 Inclusive. Retain receipt(s). Internet access required. Any entries received after the close of the wrap up draw period will not be accepted.
Q. How do I enter the competition?
A. To claim your Free Special Edition Playmobil Captain, simply purchase 2 promotional packs then go to www.birdseyeminicaptainoffer.co.uk by 30 June 2024, enter your name, email and address and upload your receipt(s).
Internet access required. See www.birdseyeminicaptainoffer.co.uk for full terms and promotion details.
Q. If I enter the competition, am I guaranteed to win a free special edition Playmobil Captain?
A. This competition is a purchase based competition, therefore if you enter with your proof of purchase you will be guaranteed a Playmobil captain, as long as stocks last.
Q. What will happen after I enter the competition?
A. Following the completion of the verification process, the Toy will be delivered via 2nd class post to the postal address provided by the claimant at time of claim within 56 days of date of claim. In the unlikely event that a Toy doesn’t arrive within 56 days from date of claim, claimants will have a further 28 days to inform the Birds Eye by contacting us at birdseyeminicaptain@
Q. What happens if I want something else?
A. The Toy is non-transferable, non-exchangeable and has no cash alternative in whole or in part.
In the event of unforeseen circumstances, the Birds Eye reserves the right at its discretion to substitute the Toy for an alternative gift (of its choice) of equal or greater value.
Q. What happens if my toy doesn’t get delivered?
A. If a Toy doesn’t arrive within 56 days from date of claim, claimants will have a further 28 days to inform the Birds Eye by contacting us at birdseyeminicaptain@
Q. What happens if my toy arrives broken or with a defect?
A. The Toys will be safely packed for transport, but in the unlikely event that a Toy arrives broken, please contact us at birdseyeminicaptain@
Q. What happens if something goes wrong with my toy?
A. The Toys meet all relevant safety regulations and standards, and Playmobil is known for the quality and durability of its products. In the unlikely event that there is an issue, please contact us at birdseyeminicaptain@
Q. Why has Birds Eye partnered with Playmobil?
A. Captain Birds Eye is an iconic character and what better way to bring him to life than in Playmobil form. Birds Eye has always been a brand that brings joy to families across the country through food and letting everyone enjoy a miniature Captain is another way to do that.
Q. Isn’t this partnership just a tactic to increase more sales to kids?
A. We have very stringent guidelines around marketing to children and ensure that we do not advertise to anyone under the age of six . Our Mini Fish Fingers are also Non-High Fat, Salt or Sugar (non-HFSS), and so are considered a healthy choice for children.
Q. Why is Birds Eye promoting a toy that could be considered a choking hazard to children?
A. Promotion includes a toy that consists of a 7.5cm Special Edition Playmobil Captain and is not suitable for children under 36 months.
Q. Aren’t fish fingers ultra-processed/ unhealthy? Why are you providing toy incentives encouraging kids to eat your unhealthy products?
A. Fish is one of the healthiest foods you can eat and we turn fish into tasty dishes for all the family to enjoy. Our Mini Fish Fingers are made from100% fish fillets and coated in a crispy breadcrumb.
According to UK Government’s Nutrient Profiling Model, our Mini Fish Fingers are classified as non-HFSS (non-High Fat, Salt or Sugar), this means they are objectively healthy.
We additionally have a strict Responsible Marketing policy, which states that we may not promote any HFSS / unhealthy products towards children under the age of 13, and that we will not advertise any products to infants under the age of four.
We are comfortable promoting the consumption of Mini Fish Fingers, in line with our overall ambition to empower consumers to consume their recommended weekly fish intake. Fish is a uniquely nutritious food, important for all life stages.
We recommend our Mini Fish Fingers to be consumed as part of a balanced healthy diet. They are a fantastic source of vitamin B12 and phosphorus. They are also rich in protein, which supports children’s normal bone growth and development. Our Mini Fish Fingers are a delicious and easy way to create healthy meals for your family.
Q. What happens to my data?
A. Personal data provided will be used for the purposes of administering the promotion only. Personal details will at all times be kept confidential and in accordance with current Data Protection legislation. Please see Birds Eye Privacy Policy. The name, email address and postal address of all claimants will be retained for 6 months after the end of the Promotion to allow the BEIF to deal with any queries from claimants before deletion. Claimants can request access to their personal data, or have any inaccuracies rectified by emailing birdseyeminicaptain@promotioncustomerservices.com although the BEIF cannot be held responsible if such request means that claim is withdrawn, or it is unable to complete delivery of a Toy or assist them following deletion of their contact details. By participating in the promotion, a claimant agrees to the use of their personal data as described here.
Q. What are you commitments to reducing plastic? (BEIF)
A. We have a Code of Practice for Responsible Packaging Design in place that all of our packaging must adhere to. This covers appropriate material use to ensure we design our packaging to use as little material as possible.
Q. Why are you using plastic in a competition? Isn’t that bad for the environment?
A. This Playmobil prize is a product with a very long service life. Because Playmobil is a system toy, items are often given away as gifts and are kept for generations. We see this as an important sustainability principle. In addition, Playmobil make offers for the return of products to enable them to be recycled and reused. For example, via stores or together with selected retail partners.
Q. Is Birds Eye packaging recyclable?
A. Yes, all of our fish packaging is recyclable.
Q. How much plastic is in Birds Eye packaging?
A. A great majority of our Packaging is composed of recyclable Carton boxes – >95% from Paper material and a small percentage of plastic material required for Food contact safety.
Birds Eye also uses recyclable Flexibles or Bags in some instances– these would be composed of more than 95% mono-material plastic.
Q. Is Playmobil plastic safe?
A. PLAYMOBIL does not use any harmful plasticizers (phthalates) and of course PLAYMOBIL products comply with the applicable international safety standards (EN71, ASTM, CCPSA, UKCA) for toys.
Only high-quality materials are used that meet the high requirements in terms of quality, stability, safety, coloring, functionality and hygiene. These materials are neutral, do not release any harmful substances and are therefore sweat- and saliva-proof. Most of the plastics used for PLAYMOBIL are also approved for contact with food.
Q. Are Playmobil toys recyclable?
A. Playmobil offer products with a very long service life. Because Playmobil is a system toy, items are often given away as gifts and are kept for generations. We see this as an important sustainability principle. In addition, Playmobil make offers for the return of products to enable them to be recycled and reused. For example, via our stores or together with selected retail partners.